Social Media Coordinator

Location: NY

Type: Full Time

Min. Experience: Entry Level

Warby Parker is a transformative lifestyle brand offering designer eyewear at a revolutionary price while leading the way for socially-conscious businesses. By cutting out the middlemen and engaging directly with consumers, we're able to offer ultra-high-quality, vintage-inspired frames for $95 including shipping. There's a bigger picture, too: social innovation is woven into the DNA of the company, and for every pair of glasses purchased, a pair is distributed to someone in need.

We’re on the lookout for a Social Media Coordinator, who will work closely with the Social Media Associate Manager in creating and posting content across all platforms on a day-to-day basis. This socially savvy individual will manage the collection launch process, Pinterest content, Google+ content, LinkedIn, and user-generated content—and will also manage retail liaisons and showroom relationships in order to create city-specific content.


Since all work and no play make a dull office, we’re thoroughly committed to infusing our days with surprises, brain-stimulating activities and, when appropriate, costumes. As a team member at Warby Parker you can look forward to company outings, guest speakers, and all sorts of other goodness.

What you’ll do:

Content creation and maintenance

  • Coordinate with the Social Media Associate Manager to draft weekly posts for all platforms
  • Manage Pinterest, Google+ and LinkedIn: creation and maintenance of content, promotion, and reporting
  • Manage the process of launching collections on social media
  • Generate original content (with an emphasis on Instagram) for initiatives and promotion of the company as a lifestyle brand

Retail (stores + showrooms)

  • Retail liaisons: assist in training liaisons at each store, Ideate and execute retail-related content with liaisons, coordinate liaisons’ meetings with bloggers and influencers
  • Showrooms: manage day-to-day social media relationships with showrooms, execute a plan to improve social media cross-promotion across all showroom locations

Blogger Relationships

  • Manage and update key blogger database
  • Inform bloggers of Warby Parker news and initiatives via email outreach, with a focus on content-generation; track and report on results of all outreach
  • Help ideate and execute plans for blogger/influencer partnerships (giveaways, meet-ups, and more)

Who you are:

  • Social media savvy and genuinely excited to explore new platforms and learn new things
  • An eye for detail and the Warby Parker brand aesthetic—will need to create design-driven content across all social channels
  • Excellent communication and organizational skills (you’re a whiz at talking to many different types of people)
  • Ability to create and manage day-to-day social media communication
  • Great at juggling multiple projects and prioritizing as needed


  • 1-2 years working in a full-time social media role
  • Hands-on experience executing creative social media campaigns
  • Highly proficient in using social media platforms: Twitter, Facebook, Instagram, Pinterest, HootSuite, and photo editing applications

Some benefits and perks of working at Warby Parker:

  • Health/Vision/Dental
  • Cell phone reimbursement
  • Flexible “My Time” vacation policy
  • Retirement savings plan (401k)
  • Commuter benefits
  • Free eyewear (Discounts for friends and family!)
  • Free gym membership
  • Biannual team outings
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